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Evidence Guide: BSBMKG420 - Create digital media user experiences

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG420 - Create digital media user experiences

What evidence can you provide to prove your understanding of each of the following citeria?

Specify intent

  1. Document objectives for digital engagement
  2. Specify characteristics of product, brand or organisation
  3. Identify and work within legislation, regulation and policy frameworks relevant to digital user experiences
Document objectives for digital engagement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specify characteristics of product, brand or organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and work within legislation, regulation and policy frameworks relevant to digital user experiences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Classify users and conversation types

  1. Classify users according to engagement patterns, socio-economic, and digital platform characteristics
  2. Identify user and conversation types from data analysis of similar known user experience journeys
  3. Draw schematics to represent typical conversation types based on device, platform, client and user intent
Classify users according to engagement patterns, socio-economic, and digital platform characteristics

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify user and conversation types from data analysis of similar known user experience journeys

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Draw schematics to represent typical conversation types based on device, platform, client and user intent

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Profile user journeys and interventions

  1. Identify and document the digital enclaves and engagement patterns of users
  2. Nominate and classify points of digital contact with client product, brand or organisation
  3. Model an atypical user journey
  4. Select location, style and triggers for intervention in the user journey
Identify and document the digital enclaves and engagement patterns of users

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Nominate and classify points of digital contact with client product, brand or organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Model an atypical user journey

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select location, style and triggers for intervention in the user journey

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design engagement opportunities and events

  1. Develop user stories from multiple perspectives that promote positive engagement
  2. Design digital and/or analogue events that stimulate user engagement and enhance the experience
  3. Ensure user interface design meets user, brand, product and organisation style and expectations
  4. Establish performance indicators for user experiences and engagement
Develop user stories from multiple perspectives that promote positive engagement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design digital and/or analogue events that stimulate user engagement and enhance the experience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure user interface design meets user, brand, product and organisation style and expectations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish performance indicators for user experiences and engagement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Converse, monitor and respond to users

  1. Facilitate real time interaction with users according to design
  2. Monitor user engagement using relevant digital tools and techniques
  3. Respond to users within relevant performance indicator parameters
Facilitate real time interaction with users according to design

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor user engagement using relevant digital tools and techniques

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Respond to users within relevant performance indicator parameters

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and evaluate user experiences

  1. Collate digital data on user experience journeys
  2. Moderate data to identify exceptions from expectations
  3. Document issues and recommendations to improve further user experiences
Collate digital data on user experience journeys

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Moderate data to identify exceptions from expectations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document issues and recommendations to improve further user experiences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Specify intent

1.1 Document objectives for digital engagement

1.2 Specify characteristics of product, brand or organisation

1.3 Identify and work within legislation, regulation and policy frameworks relevant to digital user experiences

2. Classify users and conversation types

2.1 Classify users according to engagement patterns, socio-economic, and digital platform characteristics

2.2 Identify user and conversation types from data analysis of similar known user experience journeys

2.3 Draw schematics to represent typical conversation types based on device, platform, client and user intent

3. Profile user journeys and interventions

3.1 Identify and document the digital enclaves and engagement patterns of users

3.2 Nominate and classify points of digital contact with client product, brand or organisation

3.3 Model an atypical user journey

3.4 Select location, style and triggers for intervention in the user journey

4. Design engagement opportunities and events

4.1 Develop user stories from multiple perspectives that promote positive engagement

4.2 Design digital and/or analogue events that stimulate user engagement and enhance the experience

4.3 Ensure user interface design meets user, brand, product and organisation style and expectations

4.4 Establish performance indicators for user experiences and engagement

5. Converse, monitor and respond to users

5.1 Facilitate real time interaction with users according to design

5.2 Monitor user engagement using relevant digital tools and techniques

5.3 Respond to users within relevant performance indicator parameters

6. Review and evaluate user experiences

6.1 Collate digital data on user experience journeys

6.2 Moderate data to identify exceptions from expectations

6.3 Document issues and recommendations to improve further user experiences

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Specify intent

1.1 Document objectives for digital engagement

1.2 Specify characteristics of product, brand or organisation

1.3 Identify and work within legislation, regulation and policy frameworks relevant to digital user experiences

2. Classify users and conversation types

2.1 Classify users according to engagement patterns, socio-economic, and digital platform characteristics

2.2 Identify user and conversation types from data analysis of similar known user experience journeys

2.3 Draw schematics to represent typical conversation types based on device, platform, client and user intent

3. Profile user journeys and interventions

3.1 Identify and document the digital enclaves and engagement patterns of users

3.2 Nominate and classify points of digital contact with client product, brand or organisation

3.3 Model an atypical user journey

3.4 Select location, style and triggers for intervention in the user journey

4. Design engagement opportunities and events

4.1 Develop user stories from multiple perspectives that promote positive engagement

4.2 Design digital and/or analogue events that stimulate user engagement and enhance the experience

4.3 Ensure user interface design meets user, brand, product and organisation style and expectations

4.4 Establish performance indicators for user experiences and engagement

5. Converse, monitor and respond to users

5.1 Facilitate real time interaction with users according to design

5.2 Monitor user engagement using relevant digital tools and techniques

5.3 Respond to users within relevant performance indicator parameters

6. Review and evaluate user experiences

6.1 Collate digital data on user experience journeys

6.2 Moderate data to identify exceptions from expectations

6.3 Document issues and recommendations to improve further user experiences

Evidence of the ability to:

document objectives and characteristics for digital engagement

identify and classify digital users and engagement patterns

create schematic(s) of user journeys

select mode, type and form of digital interventions in user experience

write digital user stories

interpret legislation, regulation and policy as applied to creating user experiences

interact with digital users ‘on-brand’ in real time

evaluate digital data to identify performance exceptions.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

list the types of digital experience based on current technology

explain how legislation and policy impacts on user experience design

compare user types, their digital journeys, and common characteristics

list common events and methods used for intervention in digital journeys

demonstrate usage of common industry analytics tools applied to user experience data.